<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>Green Apple Marketing</title>
	<link>http://greenapplemarketing.com</link>
	<description>Adaptive marketing</description>
	<lastBuildDate>Fri, 14 Oct 2011 19:22:16 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.0.4" -->

	<item>
		<title>Failure:  the bed-time story</title>
		<description><![CDATA[Last night, my pillow talk was with The Harvard Business Review.  Even sexier, it was The Failure Issue.  Normally, my separation of church &#38; state is no-business reading before bedtime.  I carefully choose bedtime stories that make me laugh, think and take my mind away from business.  But, HBR drew me in and ruffled me [...]]]></description>
		<link>http://greenapplemarketing.com/blog/the-other-f-word-failure/</link>
			</item>
	<item>
		<title>A Conversation with 9/11</title>
		<description><![CDATA[You.  I see you still, the fire breathing dragon with the blackest eye from the bluest day.  Today, you are at a downtown café, a bright red coal from a cigarette collapsing, folding in on itself.  Like an unfaithful lover that haunts the crevices of who I am.  Who remains like the toxic dust you [...]]]></description>
		<link>http://greenapplemarketing.com/blog/a-conversation-with-911/</link>
			</item>
	<item>
		<title>Purple Rain</title>
		<description><![CDATA[I&#8217;m sure someone must have created a list of movies that you will watch over and over again &#8212; no matter how many times you&#8217;ve seen them.  Purple Rain is one of those for me.  When I hear the title song, I&#8217;m immediately transported back to my freshman year at American University.  That album was [...]]]></description>
		<link>http://greenapplemarketing.com/blog/purple-rain/</link>
			</item>
	<item>
		<title>220 Miles from Home to Times Square</title>
		<description><![CDATA[What struck me as I watched my odometer click to 220 as I rolled into Times Square was that 220 miles was not that far away physically, but it was another world away from my log cabin in Southern Vermont. Now, I was in the great neon arena with Pop Tarts World just down the [...]]]></description>
		<link>http://greenapplemarketing.com/blog/220-miles-from-home-to-times-square/</link>
			</item>
	<item>
		<title>Extended Stay Deluxe (NOT!)</title>
		<description><![CDATA[When I talk to my clients about branding, I often refer to brand building and brand bruising experiences. Here&#8217;s a bruiser for sure. I was in Waltham, MA to do our Marketing Power in a Day program at the Westin. When I called the Westin to book a room there, they were sold out. So, [...]]]></description>
		<link>http://greenapplemarketing.com/blog/extended-stay-deluxe-not/</link>
			</item>
	<item>
		<title>Radio, Radio</title>
		<description><![CDATA[As much I love iTunes and my CDs, there is still nothing like a great radio station.  A radio station is a companion.  A friend that keeps you company when you drive or while you&#8217;re working.  When I lived in NYC, I was loyal listener of WFUV.  I loved the intelligent mix that defied the [...]]]></description>
		<link>http://greenapplemarketing.com/blog/radio-radio/</link>
			</item>
	<item>
		<title>A Tale of Two Bags</title>
		<description><![CDATA[Two black bags &#8212; one bought in Chinatown on the street over 10 years ago, and the other purchased in Toronto at the Furla boutique two years ago.  Chinatown bag was $25.00. Furla bag had way too many zeros behind it for a bag, but I was having one of those status-fear moments.  It was [...]]]></description>
		<link>http://greenapplemarketing.com/blog/a-tale-of-two-bags/</link>
			</item>
	<item>
		<title>Six Thinking Hats &#8211; Edward de Bono</title>
		<description><![CDATA[I love the simplicity of this book. It’s one I’ve read many times. It’s great for any one who has to do a lot of brainstorming and who needs some help to rein in “the Black Hat” thinker and to pull out “The Blue Hat” thinker in us all.]]></description>
		<link>http://greenapplemarketing.com/books-for-the-brain/six-thinking-hats-edward-de-bono/</link>
			</item>
	<item>
		<title>Positioning: The Battle for Your Mind &#8211; Al Ries, Jack Trout</title>
		<description><![CDATA[I know there have been many extrapolations of this book, but I still prefer the original. The core idea of positioning is as relevant today, as it was when this was written. Markets change. Consumers change. The need to breakthrough with an authentic message that matters never goes away. Got positioning?]]></description>
		<link>http://greenapplemarketing.com/books-for-the-brain/positioning-the-battle-for-your-mind-al-ries-jack-trout/</link>
			</item>
	<item>
		<title>The Tipping Point &#8211; Malcolm Gladwell</title>
		<description><![CDATA[I think Tipping Point is one of the best marketing books written in the last decade. Gladwell’s writing is accessible and authentic, and unlike so many business books, he’s not just trying to prove how smart he is. Instead, he’s letting us in on some of the Mojo of marketing today.]]></description>
		<link>http://greenapplemarketing.com/books-for-the-brain/the-tipping-point-malcolm-gladwell/</link>
			</item>
</channel>
</rss>

